The Adventures of Avery Ann, written by Leah Jocelyn MacKenzie and illustrated by Justin Smelser & Perrine Solara, is the magical tale of a little girl’s dive into the ocean to find her golden charm bracelet.

Habitat for Humanity

Habitat for Humanity seeks to help eliminate substandard housing by building simple affordable homes.

It is important for businesses developing content for their business site, or any article or post that plays a part in your on-line presence, that they first develop a long-term content development plan and a scalable structure.

For example, if you wanted to add a statistics page related to your industry but you haven’t gathered that data yet. You still need to launch your website without it, so you do two things:

• Plan a scalable structure – find no more than 7 main “categories” of information on your site. Let’s use an example that seems pretty flexible. Home | About | Products/Services | Portfolio | Contact | News. That seems like it would cover just about anything. A statistics page could fit quite nicely under News. It is also beneficial to consider how your blog “categories” relate to your site structure, there is a brilliant and powerful internal linking strategy in having a footer link on your site to each blog category, as well as blog links in the sidebar of your site navigation. There are other ways as well, this is just an example.

• Develop content for both Phase I and Phase II – Mention the importance of statistics, or better yet use a pretty dramatic and relevant statistic on your home page and product/services landing pages. Then, when you have the content page ready you can put in a hypertext link to it from those pages. This has an enormously beneficial effect because it is both enhancing the visitor experience as well as following Search Engine Optimization best practices. The theory is that a contextual link has a higher relevancy factor than a navigational or “link page” link, even for internal linking.

You will also, of course then add the full statistics page in the News section as well.

So if you get a content idea, either for your site or your blog, consider where it fits in your structure/categories and always consider internal linking best practices for full SEO benefit.

Downtown Cottage Grove, Oregon

We built this WordPress site for a partnership between The City of Cottage Grove, The Cottage Grove Chamber of Commerce and The Economic and Business Improvement District (EBID) in order to show businesses who may be looking to move, that we are a low cost, sustainable business environment.

Patrick McCurdy Education Foundation

If you are looking for a worthy cause on which to spend time or money, this is it.  They work with the middle and high school faculty in Pleasant Hill and Cottage Grove to identify at-risk kids, and they match them up with upstanding members of the community (such as myself) so they get weekly mentoring.  It’s good for everyone!  And is having a lot of success!

Isler CPA

A joomla site with 4 slideshow presentations built in!  These guys have solar panels on top of their building with a website kiosk that shows how much energy they are saving.  It is very very very cool!  These guys are “committed to the triple bottom line”.  If you want to hire a CPA that has sustainable business practices, friendly people and a love for our planet, look no further!

Lake Tahoe News

With over 1000 visitors a day Lake Tahoe News shows the success possible when utilizing the proper internet marketing strategies.

Lake Tahoe News is run by Kae Reed.  She put up so much awesome content so quickly that she was receiving 5,000 hits/ mo. within 30 days.  6 months in she’s almost to 15,000 and growing…

Keep checking back and see what’s going on in the most beautiful place on earth.  Get the weather, Fun Facts, and especially all the news you can handle!

I just read Matt Cutts’ blog, he’s (the head of Google’s Webspam team) sharing his reading list and takes a picture of his bookshelf and posts it. I can’t read more than half the titles. Everyone seems grateful for his contribution, including me. I just wish I could see what he’s posted.

It leads me to a rule of thumb. Unless you’re Matt Cutts, your blog content must be useful and informative. Posts should become a resource and be able to be referred back to, quoted, etc.

Again, I’m happy to know what Matt Cutts reads, don’t get me wrong. I simply don’t entirely know after virtually examining a miniature replica of his bookshelf.